ABBA Voyage Tickets

Planning a summer trip to London? From blockbuster West End musicals and award-winning plays to outdoor theatre, comedy, immersive attractions and iconic landmarks, there’s no shortage of things to do in the capital. Whether you’re searching for the best London theatre shows, family-friendly attractions, Harry Potter experiences or outdoor events in London this summer, this guide rounds up the top experiences to book now. If you’re looking to see a show during your trip, explore our Musicals page for the biggest West End musicals, browse our Plays page for award-winning dramas and comedies, or discover famous Stars on Stage appearing in London theatres this summer. Experience London’s biggest attractions No summer trip to London is complete without visiting some of the city’s most iconic attractions. Take in panoramic views from the London Eye, head to The Shard for spectacular skyline views, or visit world-famous experiences like the Tower of London (after a trip to Six The Musical, obvs). Whether you’re sightseeing for the first time or rediscovering the capital, London’s top attractions offer something for every visitor. Book a West End musical this summer No London trip is complete without seeing a West End musical. From long-running favourites to brand-new productions, London’s theatre scene is packed with spectacular entertainment. Fans of iconic musicals can still see Wicked at the Apollo Victoria Theatre, one of the most popular musicals in London for families, couples and first-time theatre visitors alike. Experience ABBA Voyage in London ABBA Voyage has become one of the hottest tickets in London. Taking place at the purpose-built ABBA Arena, this groundbreaking concert experience combines digital technology, live music and ABBA’s greatest hits in a spectacular show unlike anything else in the capital. Laugh out loud with London comedy shows If you’re searching for West End comedies or stand-up comedy in London this summer, there are plenty of options to choose from. The Play That Goes Wrong continues to delight audiences at the Duchess Theatre with chaotic slapstick humour and classic British comedy, making it one of the funniest theatre shows currently running in London.  Discover London plays and award-winning theatre Beyond musicals, London’s theatre scene is home to critically acclaimed dramas, limited-run productions and star-led performances. From classic revivals to brand-new writing, theatre fans can explore a huge variety of productions across the West End and beyond this summer through our Plays page.

Get ready to experience a musical revolution with ABBA Voyage, the trailblazing concert experience that brings ABBA back to the stage. Featuring cutting-edge technology, a stellar live band, and a dazzling digital performance by the ABBAtars, this show has captured the imagination of audiences worldwide. Want to know more about the ABBA Voyage cast and the magic behind the music? Read on. ABBA Voyage - A new kind of concert Launched in 2022 at the purpose-built ABBA Arena in London, ABBA Voyage redefines the live music experience. The show stars digital avatars of the four original ABBA members - Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad - recreated using state-of-the-art motion capture and CGI technology by Industrial Light & Magic (the team behind Star Wars). The result? Hyper-realistic “ABBAtars” that perform with a live 10-piece band in a visually stunning spectacle. Fun fact: The original ABBA members donned full body motion-capture suits to film every movement, ensuring their digital counterparts move and groove just like they did in their 1970s heyday. Who performs in ABBA Voyage? The ABBA Voyage concert features digital avatars of the original ABBA members, while a live 10-piece band performs the music in real time. Are the real ABBA in ABBA Voyage? The original members of ABBA are not on stage, but their digital versions perform after being created using full-body motion capture. The band recorded months of movement and performance footage to create the lifelike ABBAtars. Who are the ABBAtars based on? The ABBAtars are digital recreations of the original band members: Agnetha, Björn, Benny, and Anni-Frid. These virtual performers were crafted using cutting-edge motion capture suits and months of performance capture. Each ABBAtar is visually styled to match ABBA's 1979 look, blending nostalgia with the future. How was the ABBAtar Technology created? The ABBAtars were created in collaboration with Industrial Light & Magic, using over 160 cameras and months of choreography and performance capture. The result is a seamless, life-like stage presence that tricks the eye and mesmerises the mind—audiences often forget they’re watching avatars. The original ABBA members behind the ABBAtars Agnetha Fältskog Agnetha was one half of ABBA’s iconic female vocal duo, known for her crystal-clear soprano voice and emotive performances. In ABBA Voyage, her ABBAtar recreates her youthful presence from the late '70s, with her real-life movements and facial expressions captured in motion-capture suits for remarkable authenticity. Björn Ulvaeus Björn is one of the group’s key songwriters and guitarists, responsible for the lyrics of many of ABBA’s hits. For the show, he returned to the studio with the band to choreograph and act out his avatar’s moves. His vision and storytelling are at the heart of the ABBAtar technology. Benny Andersson Benny, the mastermind behind ABBA’s distinctive sound, handled much of the group’s arrangements and keyboard work. His presence is vividly brought to life through his ABBAtar, reflecting his pivotal role in crafting ABBA’s musical legacy - and his enthusiastic return to the studio for this next-generation concert. Anni-Frid Lyngstad Known for her warm, rich alto voice, Anni-Frid (or Frida) completes the vocal blend that made ABBA’s harmonies legendary. She participated fully in the motion-capture process, giving her ABBAtar personality, emotion, and elegance that resonates powerfully with fans new and old.

The ABBA Arena is one of London’s most unique and cutting-edge venues, built specifically for the groundbreaking concert experience ABBA Voyage. Located in Queen Elizabeth Olympic Park, the purpose-built structure opened in 2022 and has since welcomed fans from all over the world to witness the revolutionary fusion of music, technology, and live performance. Unlike traditional theatres, the ABBA Arena was designed with state-of-the-art sound and lighting to create an immersive digital concert experience like no other. What sets the ABBA Arena apart is its futuristic approach to live entertainment. The venue houses the world’s first fully realized avatar concert, where audiences watch lifelike digital recreations of ABBA, known as “ABBAtars,” perform alongside a live band. The effect is so convincing that audiences often forget they are watching virtual versions of the legendary Swedish pop group. This pioneering event has drawn comparisons to hologram concerts, but the technology behind ABBA Voyage is far more sophisticated, with motion capture and CGI combining to bring the band's 1970s selves back to life in stunning detail. What Are the Best Seats at the ABBA Arena? Choosing the best seats at the ABBA Arena depends on how you want to experience the show. The venue offers a mix of seating and standing options, each catering to different preferences. For fans who want to be at the heart of the action, the Dance Floor section is the most exhilarating choice. This standing area allows up to 1,500 fans to dance and sing along freely, capturing the energy of a real concert. With no fixed positions, this section is ideal for those who want to move with the music and feel fully immersed in the performance. The Auditorium Seating is divided into four main blocks - Block A, Block B, Block C, and Block D - offering a more relaxed yet equally engaging experience. Block A and Block D provide fantastic side views of the stage, while Block B and Block C are centrally positioned for a perfectly balanced perspective of the show. Fans looking for the best overall view should aim for seats in the middle rows of Block B, as they offer a straight-on sightline to the stage with the full effect of the light displays and digital effects. For those who prefer an elevated perspective, the Balcony Seating at the rear of the arena offers a sweeping view of the entire production. This is a great choice for those who want to take in the full scale of the immersive visuals and stage effects without being too close to the action. ABBA Arena Seating Plan